April 22nd, 2011 
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The search engine giant, Google, has defended changes to its search system that lowered the prominence of some popular websites.
Ciao.co.uk, a Microsoft-owned company, was one of the worst hits and is presently leading an EU competition case against Google.
From BBC.co.uk:
Such updates are often done to weed out “content farms” – websites that copy material from other sites in order to get hits.
Where a keyword search may previously have returned their site on Google’s first page, afterwards it may be relegated to further down the rankings.
When the update, known as Panda, was rolled out globally on 11 April, Google published a blog post explaining that it was designed to “reduce rankings for low-quality sites”.
Shopping and price comparison sites such as Ciao.co.uk sometimes suffer when Google algorithms change because they carry comments and reviews replicated elsewhere on the internet.
According to an analysis by Searchmetrics, the web visibility of Ciao.co.uk fell by 94 percent with the Panda update.
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Just what the doctor ordreed, thankity you!
At last, someone comes up with the “right” aswner!