August 3rd, 2010 
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The commandments of building brands & advertising are being challenged today with advertising strategies getting revolutionized.
This puts online businesses in a spot from where they need to always make sure that advertising efforts made by them are not only truthful but capable of evoking attention of the targeted audience.
From Economictimes.indiatimes.com:
What has changed?
To begin with, the source of control is shifting dramatically. It is moving more rapidly to the consumer. The internet is quite like swapping stories around a campfire, only fizzier and better. A recent study of 475 active online consumers revealed that 91% of consumers rely on the Web to get current news or information and about 60% personalise their home pages by adding features like specific content feeds or RSS. Nearly 70% of these consumers read blogs regularly and about 67% regularly watch videos online. The fact is that the internet promises and delivers the fizziest array of entertainment and the most intense amount of information on any subject, with a degree of informality that represents true freedom and liberation for the consumer.
And not just that. Today, considering that the young consumers are becoming increasingly immune to clichéd prime-time television advertising and prefer to spend intimate, one-to-one time with their PCs, truly makes the internet the ‘hottest real estate’. The global economy has also made the notion of personal intellectual space a reality. And while we still lounge with the Sunday paper, the almost second-by-second frenzied analysis of relationship status on Facebook profiles faces us as a stark truth.
All in all, the online stage is a platform that helps online business entities to create awareness about the brand, shape them to perfection, and make the best use to think ahead of the rest.
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Ab fab my godoly man.