Huge Database

Contemplating on the quote from Marshall McLuhan, ‘Medium is the message’ we are forced to think that he couldn’t have put it better than this.

Whether we go back by a century or take a look at present times, we’ll realize that a medium often affects us much more than the content it talks about. No matter how similar or impressive content on any other medium happens to be, nothing influences us more than the television.

Every medium of communication has its own inherent features, unique to its own self. One such medium which has been catching pace is the dot com explosion. Today from a small enterprise to a celeb trying to reach his fans, every single entity is finding its place on the web. The reason? Well, the reason is that web is the only medium which helps its audience to become a direct user. This is medium gives his user the leverage to employ it to do whatever he wants to do, be it connecting with the masses or an individual almost instantly. This happens to be the only medium with the fastest response rate of the communication shared.

However despite its advantages, there are a few questions which still need answers. Atleast many still not in the league of avid internet users might want to know. They could be:

Why is the web becoming so popular? What is it good for?

What can web as a medium do which other media can’t?

What can other media help attain which the web can’t possible reach?

Why should one invest in web media?

These questions bring us closer to understanding the web as a medium more effectively. Where each of its characteristics can be highlighted individually later, they can be broadly listed as:

Many to many networking

Multimedia

Database

Automation (Programming)

Live/Time Shifted

Location-Independent or Device- Independent

Hence the best that can be said about this media can be summarized as follows:

The web can be employed in cognizance with other media for effective approach

Being in sync with the traditional media helps getting a job done in web media better. It naturally helps differentiate and experience the flexibility that the web as a medium offers.

Visual multimedia and location-independent don’t really work together

If a marketer can accomplish all the services entailed in his work portfolio, he can become a master of not only his trade but also his customers, whose base will only rise with time.

The bottom line is the web is his own animal. It can be tamed for best results and exploited beyond repair. The choice is yours!

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