Posts Tagged ‘Database’

Brand Loyalty

Brand loyalty, in terms of marketing can ideally be addressed as a customer’s commitment for repurchasing a particular brand or its continuous usage.  So a consumer’s repetitive buying of a particular product or a service or any form of positive behavior like spreading its popularity through word of mouth is known as brand loyalty.
However, marketers [...]

Understanding the web media!

Contemplating on the quote from Marshall McLuhan, ‘Medium is the message’ we are forced to think that he couldn’t have put it better than this.
Whether we go back by a century or take a look at present times, we’ll realize that a medium often affects us much more than the content [...]